In a deal with Amphil Tech Inc., Philippine Finecrafts Export(PFE) will soon try e-Commerce through the AnnexStore shopping Cart system. This will provide PFE with an online catalog where buyers could browse and purchase BrushArt™ products.
PFE’s BrushArt™ website will become a case study for the application of E-commerce in International Export crafts. The Internet as a new marketing channel has always been considered by Philippine businessmen. A practical and profitable application of web-commerce could potentially create more income.
BrushArt™ is a trademark of Philippine Finecrafts Export (PFE), a trading company owned by Englishman Paul Holme. Paul is originally from London , and is the designer and, through PFE, the sole distributor of the BrushArt™ line.